Burger guerilla marketing


A bag for proper burgers

When abroad it’s easier to notice stuff, because of the so-called holiday glasses I mentioned before. While crossing the road in SW London, my eye caught the black line drawing on a white paper bag, brightly beaming off the black tarmac. On inspection it turned out to be a take-away bag from a hamburger restaurant called Byron. How peculiar… I love the understated coolness about it.

Read more about them here {and find out that some pages of the website actually sport tarmac and lining in the background. Makes me wonder, was it left in the street, like a flyer? Is it guerilla marketing? Press should get in contact through MC Saatchi, the London based advertising agency}

About Wilson

relentless hunter gatherer of soothing beauty, great and small
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